Whether you’re getting ready to put your home on the market or have already found a buyer, real estate professionals know that video marketing is one of the most powerful tools in their arsenal. In fact, 90% of buyers say they would be likely to contact a real estate agent who posts videos on social media. That’s why it’s important to know what apps and tools are available for real estate professionals looking to create great videos. Here are the top 10 video apps and tools to help you create great real estate videos online.
1) Ring Light and Tripod
If you’re shooting a video with your phone or tablet, you’ll want to mount it on a tripod—and if you don’t have a tripod handy, use one of those Ring Lights that are designed to fit over your phone. These kits work best when they sit at eye level—but in our experience, they can be finicky when shooting on an angle. Some brands (like Neewer) also offer portable LED light kits that you can place directly around your camera lens.
2) InShot
InShot is one of our favorite video apps. It’s a little more challenging to learn how to use than some other options, but if you stick with it, you’ll be able to create professional-looking videos in no time. InShot lets you do all sorts of things from trimming your video clips with precision to creating slow motion effects (with audio!). If you want a more hands-on approach than iMovie gives you, InShot is a solid option.
3) Explainify – Explainer Videos
Just like how a picture is worth a thousand words, an explainer video can help your customers quickly grasp an idea. These short, educational videos explain how to use your product or service in simple terms that anyone can understand.
4) Flipagram – Photo to Video
Flipagram is a nifty photo-to-video app that allows you to create little video stories that feature photos, videos, music, voiceovers and more. It’s really easy to use – just import your media from Instagram or Facebook then let Flipagram do all of the work. You can include text overlays with your videos so viewers know what you’re talking about! The sound quality is great (and adjustable) – even on video clips only a few seconds long.
5) BombBomb Video Email
BombBomb lets you send videos instantly (we like that!) or scheduled to your contact list via their video email platform. All you need is your smartphone or a computer with a camera to level up your communication with your database.
6) MixCaptions
If you’re doing short, in-person videos, MixCaptions is a good app to have on your phone. It gives you an on-screen caption so viewers can read what you’re saying in real time.
7) Big Vu
Big Vu is a handy mobile teleprompter app that real estate professionals can use to record videos. If you’re looking for an easy way to feel confident on camera without memorizing a script, Big Vu is worth the download!
8) Story Slicer
Create professional-looking videos in minutes with Story Slicer. This tool lets you tell your story by combining photos, illustrations, audio, video clips and text into a single clip. Upload your own images or select from hundreds of royalty-free stock media provided by Story Slicer.
9) iMovie
iMovie is a video-editing app for Mac. It allows you to edit existing video clips, add effects, credits, music, photos, and overlays to your videos. No extra equipment is needed to use iMovie—you can work on it directly from your Mac and there's also a mobile version too, so you can edit on-the-go!
10) Canva For Businesses - Graphic Design Templates
Real estate is a visual industry, so it’s no surprise that many businesses use templates to create social media posts, invitations, or slideshows. You can now edit video content straight from Canva in addition to downloading graphics as animated videos. Canva For Businesses, which launched in early 2018, makes it easy to create professional designs quickly. The platform is free for everyone and has both free and paid options for premium features.
Of course, at Instant Social we take the guesswork out of graphics by creating hundreds of Canva templates for you to use- instantly- or customize for your personal branding. Get started, today.
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